Why FaZe Rug is the latest esports influencer to join the DTC brand craze
Over the past year, esports organizations and influencers alike have leaned into direct-to-consumer products in their search for sustainable revenue streams. Today, Brian “FaZe Rug” Awadis has become the latest industry leader to join the fray with the launch of 1UP Candy, a DTC candy business with a focus on the Gen-Z livestreaming audience. The…