Simply Spiked, Peacock’s ‘Bel-Air’ bring influencer marketing to streaming
NBCU had been seeking a brand that fit the prompt for the Hilary Banks storyline, which would fulfill messaging around food, fashion, social media and multicultural audiences, according to Peter Blacker, executive VP of streaming and data products, as well as DE&I for global ad sales. The partnership with Simply Spiked was brokered by Molson Coors’ media…