Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Independent agency Goat this month appointed a new director to lead the U.S. market as it continues growing in influencer marketing. More and more marketers are after influencers to up their marketing game. But the secret to success, Goat’s leadership contends, is in viewing influencers as a newer form of performance media and using data…