The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well as the year has progressed, and many brands are now upping spend in the category as a result.…
The influencer marketing industry is estimated by Business Insider research to be worth up to $15 billion by 2022. Its continued growth might have come as a surprise to some. After all, the industry has been subject to criticism and scepticism over the past few years, with influencers coming under fire for failing to disclose…
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report Source link
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this…
Many influencer marketing campaigns have been halted or completely cancelled due to the coronavirus pandemic, as brands put the brakes on any activity that could be deemed insensitive in the current climate. Unsurprisingly, the vast majority of these campaigns have been related to the promotion of future events that are now not happening, or certain…
We have one for the GenZennials today, an interview with the co-founder of The Influencer Marketing Factory, an agency that has done lots of work recently with TikTok. Let’s find out more about how Alessandro Bogliari works, and what his average day looks like. Please describe your job: What do you do? I am the…
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, influencer marketing spend in North America was at least $2bn this year, and some estimates have that figure much higher. And growth in spend, which is estimated to be anywhere from 41% to 95%, is stupendous.…
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result. According to Ruhnn Holding, a Chinese firm that facilitates ecommerce through influencers or key opinion leaders (KOL) as they’re known in China, influencers helped drive $4bn in sales in China in 2018. What’s more,…