Influencer marketing is a misused and misunderstood buzzword. Some think it means to call up a Kardashian, pay them a bunch of money, and get them to share an Instagram post about your product or service. While this is an example of influencer marketing, it is more of an outlier, especially for smaller businesses. Small…
Influencer marketing’s popularity has soared in recent years. In fact, according to a study, about 93% of marketers used it in 2019. One of the reasons for this being that consumers don’t see influencers as people who have any vested interest in the growth of the brand. This is perhaps the reason why about 63%…
In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media. And while the pros of influencer marketing were prevalent to brands prior to COVID-19 (building trust…
Influencer marketing is nothing new. Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions. It’s also why 67% of brands plan to increase their influencer marketing budgets this year. In our new reality, with US consumers…
The world is struggling to cope with the COVID-19 outbreak. Business losses are mounting and general paranoia prevails. Consumers are changing their lifestyles and patterns of consumption to cope with the crisis. That said, digital media seems to be unscathed. That’s why brands need to step up their influencer marketing and social media outreach plan.…
Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. As a significant number of people joined social media channels like Facebook, Instagram, LinkedIn, etc, a few of them started to influence people by creating, curating as well as sharing…
Just how effective is influencer marketing? Even if you’re not familiar with the specifics of these types of programs, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon hashtag? If so, you’ve seen the power of…
If anyone is even remotely interested or engaged with social media, they will know what Influencer Marketing is. The rise of the Influencer can probably be attributed to two platforms, YouTube and Instagram. When people started to gain fame and interest on these platforms, and their audiences would regularly turn up to see what they…
expresswriters / Pixabay Why Influencer Marketing is important for B2B Marketing Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer…