Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
The demand for influencer marketing isn’t going away anytime soon. With the influencer and content creator business growing to an estimated $16.4 billion in 2022, marketers are increasingly prioritizing influencer marketing. However, as the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are coming along for the ride. Clearly, the…
