Inside Kate Spade’s influencer-driven TikTok strategy
Kate Spade is taking very different approaches to Instagram and TikTok. On the former, Kate Spade has amassed nearly 3 million followers, and features beautifully produced photography showcasing products, campaign imagery and brand announcements. On TikTok, the brand has only posted four videos and has less than 3,000 followers. But it’s TikTok that has the…